NASA’s Social Media Guidelines offer a unique perspective on managing social media for a government agency. The guidelines provide an overview of NASA’s social media strategy, as well as specific recommendations for content creation, audience engagement, crisis management, and legal considerations. The guide reflects NASA’s commitment to transparency, authenticity, and innovation in social media communication. Start by defining your brand’s identity, including its mission, vision, values, and unique selling propositions.
The policy requires employees to disclose their affiliation with Dell when posting about company-related topics and highlights the importance of safeguarding confidential data. Dell empowers its employees to be brand advocates while maintaining legal and ethical boundaries. Social media policy is a set of guidelines and rules established by an organization to govern the use of social media platforms by its employees, representatives, or members. This is another short policy that clearly specifies what people can and cannot do. Even though employees are free to use their social media accounts, they cannot share official Dell company positions. With a clear policy in place, the company protects itself while providing helpful information that its employees can use when deciding what they should or should not share.
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They should provide a complete roadmap for your team to follow every day. While these elements are part of a larger brand strategy, your social-specific guide needs to be focused and actionable. For a look at the bigger picture, you can see our guide on how to create brand guidelines and how this all fits together. Employees must refrain from knowingly contacting prospective student-athletes on social media platforms. 2.1 For the purposes of these guidelines, social media is a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum.
It outlines how employees should behave when representing the company online, as well as the boundaries of acceptable online conduct. This policy is designed to protect the organization’s brand and reputation, while also ensuring that employees understand the expectations around their online presence. This policy ensures that all online interactions, whether they’re posting from a brand account or their own profile, align with the business’s values and legal standards.
While some level of monitoring is necessary to protect company interests and ensure professional conduct, it’s important to strike a balance between oversight and respect for privacy. Employers must create clear guidelines that outline the extent and purpose of social media monitoring, ensuring that any actions taken are ethical, legal, and transparent. By outlining these examples in the social media policy, both employers and employees have a clear understanding of what constitutes misconduct and what actions should be taken in response.
Clear communication about monitoring practices fosters a culture of trust and accountability, where employees feel respected while also understanding the importance of maintaining professionalism online. An employee might use company-issued devices or internet access to browse social media during work hours. This is often a gray area for many businesses, but a solid social media policy would specify how company resources should be used. For example, if you’re discussing a product or service offered by your company, be sure to provide accurate information and avoid exaggeration. Always double-check facts before posting, and when in doubt, refer to your company’s marketing materials, press releases, or your manager for confirmation. Remember, anything you post online that could be perceived as an official company statement should be reviewed for accuracy.
Anti-harassment Policy
Sticking to facts puts you in a neutral position and helps to build trust. These make abstract rules more concrete to really drive home your expectations. For instance, under each rule, you could share an example of a post that meets the standard and one that doesn’t. Once you know what you want your policy to achieve, you can begin drafting it. You want these guidelines to be accessible to people from all backgrounds and your expectations to be absolutely clear.
An external post refers to staff, volunteers, or others who post something about your organization on their own social media accounts. To encourage buy-in, be transparent with everyone in your organization about why you need to establish a social media policy. A well-written social media policy serves as a digital guidebook, preventing your brand’s social accounts from turning into the Wild West. It contains best practices on how your brand and employees should engage with people online, saving you from nasty legal troubles and PR nightmares.
All such communications with students or prospective students must be conducted using secure discussion platforms, such as email, as outlined by Lamar University’s Appropriate Use Policy. Direct messaging applications and social media sites are not considered secure discussion platforms and must not be used as such. You should distribute your company social media policy using various methods. First, you may want to send it to everyone in the company through email. Finally, make sure to include a copy of the policy in the employee handbook. Your policy’s record-keeping step directs employees to maintain web records regarding social media platforms in print or electronic format.
In addition, there are sections for contractors or anyone else who is paid to contribute to Intel’s social media activity. The sixth point, social media account ownership, it really important. There have been legal disputes over who owns a social account and the followers of a company account in the past. Showcase the diversity and inclusion in your company culture through your workforce. Encourage the usage of their individual pronouns (she or her, he or him, they or their, etc.), tell them to avoid gender- or race-specific emojis and slang. These rules act as a handbook to train your employees to identify cybersecurity and privacy risks and protect your brand.
Consult with a legal expert to ensure that your guidelines align with laws related to freedom of speech, privacy, and intellectual property. Include clear guidelines on handling confidential information and outline the consequences of online defamation, harassment, or discrimination. Use the ClickUp Employee Handbooks, Policies and Procedures Template to define guidelines for employee social media use. Please remember that this is not an official outlet for medical advice and is not intended to act as a replacement for advice from your doctor.
Security and privacy are paramount considerations in any social media policy to protect the company’s online reputation. Guidelines must be established to safeguard the brand’s security and privacy. Social media platforms can pose various security risks, such as cyberbullying, malware, and identity theft.
It gives everyone on your team the confidence to communicate with a voice that’s not just consistent, but genuinely connects. To get started, here’s a look at the essential components every social media guide needs. When your audience sees the same personality, visuals, and voice across Facebook, Instagram, and TikTok, they start to feel like they actually know you. It is preferred that the LU Social Media Manager be included as one of the secondary administrators. Please contact the Social Media Manager for more information or to discuss how to meet these requirements. 5.1 We encourage our Lamar University community to comment, post, share and interact while remaining respectful of others’ opinions and rights.